Custom Van Racking
Shopify Rebuild.
A Shopify ecommerce rebuild focused on clearer product structure, organised navigation and a scalable foundation for future growth. Built to present the business professionally and support expansion without requiring a major rebuild later.
Structure first.
Then scale.
Custom Van Racking had an existing Shopify store but needed it restructured. The product range had grown organically and the navigation had become unclear — customers couldn’t easily find what they were looking for and the site wasn’t structured to handle further product expansion cleanly.
The focus was on building a logical product hierarchy, clear navigation and a site structure that could grow without needing to be rebuilt. The foundation for future local SEO and blog content was also built in from the start.
Shopify rebuild with
a scalable structure.
The rebuild covered product structure, navigation, on-page content and the foundations for ongoing SEO and content work. Everything was built with future growth in mind — adding new products, collections and content should be straightforward without disrupting the existing structure.
Collections reorganised into a logical hierarchy that makes it easy for customers to find what they need and for the business to add new products cleanly over time.
Menu structure simplified and clarified so customers can navigate to any product area in two clicks — reducing bounce rates and improving time on site.
Page titles, meta descriptions, heading structure and internal linking all set up correctly — giving the site a clean base for future SEO work and content expansion.
Supporting blog content created to begin building topical authority around van racking, van conversions and related searches for future organic growth.
Need your Shopify store
properly structured?
A poorly structured ecommerce site costs you customers every day. Getting the product hierarchy, navigation and SEO foundations right makes everything else easier. Get in touch to discuss a review.
