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Paul Walsh

Custom Van Racking Shopify store

Custom Van Racking needed a Shopify website with a clearer product structure, organised navigation, and a strong foundation for future ecommerce growth. The focus of this project was not just on presentation, but on building a site structure that could scale cleanly as more collections, content and local SEO work are added over time.

The Brief

The website needed to present the business professionally while making it easier for customers to navigate product areas and understand the range available. It also needed a structure that would support future growth without requiring a major rebuild later.

The Core Challenge

For a business like this, the biggest challenge is often not simply building a website — it is organising the website properly from the start.

The structure needed to support:

What I Delivered

  • logo design
  • on-page graphics
  • Shopify setup
  • menu planning
  • collection structure
  • category-led content
  • blog content
  • a cleaner user journey across the site

Building a Clear Product Structure

A key part of this project was creating a structure that made sense commercially and would remain manageable as the site grows.

The focus was on building:

  • clearer top-level navigation
  • logical category groupings
  • better collection flow
  • supporting content around the main product areas

This kind of structure matters because it improves usability now while also making future expansion much easier.

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Content & Presentation

I created the on-page content and graphics to help give the site a more complete and professional feel, while supporting the structure of the website and making key sections easier to understand.

Rather than leaving the site as a basic theme setup, the aim was to give it stronger commercial foundations from the beginning.

Building with Future SEO in Mind

The site was also built with future SEO work in mind.

That included creating a structure that could later support:

  • stronger internal linking
  • supporting blog content
  • more targeted collection and service pages
  • local SEO work around Blackburn and surrounding areas

At this stage, the goal was not to overclaim results, but to make sure the site had the right foundations in place for the next stage of growth.

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Outcome

The end result was a more structured Shopify website with clearer navigation, stronger presentation, and a better foundation for future ecommerce and SEO development.

This project is a good example of the value of building a website around structure and growth potential, rather than just focusing on appearance alone. If you are looking for similar support, take a look at my website pricing or get in touch.