A UK mail-in repair business built from scratch as a working platform rather than a brochure site. Online booking and card payments, automatic customer updates and live repair tracking, plus a large content build designed to rank on a brand-new domain.
Visit the site ↗The Repair Works needed more than a website. It needed to take bookings and card payments, track each repair from arrival to return, and keep customers updated automatically, all for one repairer working by post across the UK.
It also had to grow through search alone. Google Ads aren't allowed for most third-party repair services, so ranking organically on a new domain was the only way to reach customers, and the whole build was shaped around that.
The site is a custom Laravel application built on ReGraded, my own multi-tenant platform, not an off-the-shelf theme. Customers pick their device and fault, see a fixed or "from" price, and book and pay online in a few steps. Jobs that need inspecting first get a separate quote-and-pay route. Prices are checked on the server, so the amount charged always matches the live catalogue.
Every customer gets an account with live repair tracking and an email at each stage: received, quoted, repaired and dispatched. For a one-person business, that automation does the chasing and reassuring, so bench time stays on the bench. Prices and content are all editable from a custom admin, without touching code.
With no ads to fall back on, the site was structured for search from the start. It has a hub-and-spoke layout, structured data on every service, and a library of in-depth service and advice pages written from 25 years of hands-on repair work rather than thin filler. That's what earns rankings in a niche where ads aren't an option. For the approach, see why separate service pages matter.
New repair categories can be added without a rebuild, and each one brings more content and more ways in on the same foundation.
If you need more than a brochure site, with real bookings, payments and automation built to rank, see API integration and Stripe integration, or message me with what you have in mind.